We are a marketing agency built on creating ideas and behaviors that spread from person to person within a culture through effective, positively disruptive, and grounded methods.
We are passionate about driving sales with psychology.
We Are the Meme Agency
We are Blue Sky Thinkers, but we are also business savvy. Our tenure in the marketing industry has taught us that elaborate overhead does not make a project any better. In fact, overhead can kill projects before they can get started.
We are grounded. We are centered with an unpretentious approach. We are realistic and balanced with strong principals and a keen understanding that there are many ways to have an impact. Our goals are to exceed expectations by producing great work, having amazing customer service, and building meaningful relationships that last.
Every business partner you engage should be looking for results. The question we ask is, are the results effective in accomplishing our objectives?
And so, we aim to be effective. We are looking to make a real and positive impact on every project we touch. In fact, if we feel we cannot be effective with the results we seek, we will decline an assignment.
We are disruptive. We aim to interrupt our OWN notions of how marketing should be done and investigate ways of how marketing could be done to achieve new...and better results. Like the giant formations that interrupt a horizon, we work tirelessly to disrupt the landscape of your business vertical.
If your brand isn’t making a statement, what’s the purpose?! meme has a passion for the particulars of processes and project management, but boy, oh boy, do we have a sick creative streak
Your brand is unique. The marketing strategies that bring your brand to life should be unique, too. We have the experience to deliver relevant and effective solutions that will generate results.
How your brand comes to life online should not leave you overwhelmed. Whether its big or small, a widget or a website – we can manage your project and help you realize your digital potential.
Cement Truck Advertising is extremely effective and delivers a lower Cost Per Thousand (CPM) than any other form of advertising.
The icon, name, mascot or symbol by which you identify your company and relate to your target audience has impact on your bottom line. Defining your identity or any piece of your company’s brand puzzle is a challenge we truly enjoy and choose to accept. We dive into your industry, your culture, your customer...and come up with a collection of ideas that will allow you to put your best foot forward in tackling your marketing strategy. Your brand, after all, is just the start.
Print is not dead, and its online counterpart is alive and well. How your brand’s message rises to the top amidst the clutter of both is a matter of creative expertise. Collateral, advertising, packaging, stationary, banners, social media backgrounds and graphics – the list of potential creative needs runs long, but it must be relevant, consistent, and stimulating.
Have something to say but can’t find the words? Have the words, but need an overhaul to make a greater impact? It’s your brand. You must speak with authority, and then take care to protect your proprietary investments. No matter the word count, meme is available as a partner to help.
Budgets and time demand an agency be agile and available for its clients production needs. Shooting a commercial? We’re in. Creating some sizzle for a sales meeting? Count on us. Need commercial photography to help amplify your efforts? Consider it done. Need music and/or voice-overs to sonically deliver a message? Ya, we’ve got that, too. We have world-class talent at the ready and the know-how to produce stellar work. Leverage the efficiencies of meme so your budgets spread wider.
Ahhhh, the intangible marketing spend. It’s the first to get scrutinized and the first to get cut. And for good reason. If it’s not producing results you can measure, it should take the stand and be questioned! With every day bringing us a new tactic and a new twist, knowing what marketing strategy works best for your brand and making sure the channels chosen are cohesive requires careful consideration, research and a keen eye.
While your brand may come to life on a printed piece or a package, today’s marketing strategies start and stop online. And the conversations you create in the digital marketplace are critical; they should not be taken on without a plan that considers every stakeholder in your company. Sales, customer service, operations, account management, public relations, production – how is each online platform, each message shared, connected for the best outcome?
Is there another brand with which you might partner to successfully amplify your marketing efforts? Possibly. meme has an extensive list of relationships with leading brands and the know-how to introduce ideas for strategically – and authentically! – partnering to drive results. From the introduction to the Letter of Intent, exchange of ideas to execution: meme.
How your brand comes to life in full view of your consumer must be rehearsed...and then recorded to use for even more! Be it a tradeshow or a private VIP experience, meme has the know-how to bring your brand to life in every element imaginable. We’re even available to emcee. No matter what the guest list looks like, meme is available as a partner to help.
Tweets! Likes! Pins! Shares! Oh my! The platforms are many, and which you choose matters. Even more than that are the results you measure. From your company profile to the conversation you’re having with customers, we’re looking to create consistent impact without you worrying how. It starts with active listening and ends with a plan to cut through the media "noise".
As your online storefront, your website should successfully serve your customers’ needs for information, products and service. A great website is relevant, fresh, optimized, dynamic, and always features a smart call-to-action. It should feed your social channels and aggregate your successes through analytics. And you should be in the driver’s seat for it all. meme is available as a partner to help.
Before we can truly connect with your consumer and build the type of relationship where he or she becomes an advocate for your brand, we must first work to understand this person with whom we aim to interact. Psycho-graphics, demographics and the fine details of cultural intelligence are all critical considerations in any plan, big or small.
Managing the details of an initiative as it comes to life can be overwhelming. Without timelines and the tenacity to follow-through with every vendor, department, decision maker and partner, efforts – and results – can be squandered. Make sure your money is being spent wisely and your brand is in good hands.
Gone are the days of media contacts and simple press releases. Today’s public relations landscape is as diverse as it is endless. Knowing who to contact with what content and how an outlet can work for your brand is an ongoing study in persistence. Large publications are just a start. Blogs, influencers, circles, freelance writers, Yelpers, regional/local publications, committees and even more are up for contact. But they aren’t waiting for you. Your outreach must be relevant, timely, and consistent.
The fine folks pounding the pavement on your behalf have a personality all their own. They are incentivized by rewards and do their best when they have materials that are relevant and fresh. meme has been on their side of the desk, and we understand firsthand what it takes to break through the clutter enough to grab that decision maker’s attention. We can decorate your halls or overhaul your brochures. Big or small, meme is available as a partner to help.
Whether your goal is to generate additional revenue streams, disseminate important information, or create a unique functional multimedia centerpiece for your lobby, the effectiveness of a customized MASS ME experience is superior to any other local marketing medium.
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Audio and/or visual, art has always had a profound effect on the human psyche. the meme agency places a strong emphasis on the artistic direction of each custom MASS ME Experience. The aesthetics of MASS ME grabs the attention of the viewer and a powerful customized content management system, with your information, keeps them engaged.
MASS ME (Multimedia Art and Signage System) is technology infused art "experiences". From wall mounted structures to free standing sculptures, MASS ME is designed to inspire businesses and/or private art enthusiasts in the creative process of personalized multimedia compositions; providing maximum stimulation and functionality for the audiences.
A Culture of Collaboration
The days of large lumbering marketing agencies are over. the meme agency is agile. We developed a culture of collaboration and have an amazing US based talent pool at our fingertips. The talents that we procure for each project are specific to the verticals we serve.
Appealing to ONE additional sense along with sight and sound increases brand engagement by 32%.
Until recently, the most important variable used by brands to generate recognition and develop an identity in the market is the sense of sight. We can appreciate logos, corporate colors, characters and other graphical tools with which one can identify a specific product. In fact, gather a focus group of tweens, and you’ll be shocked at what they’ll recognize. Famous faces wearing white mustaches are instantly recognizable as the decade-long "Got Milk?" campaign. Jewelry presented in a robin’s-egg-blue box is never mistaken for a company other than New York-based Tiffany. The Golden Arches can be seen in every outlet in every franchise in every country all over the world. For Absolut vodka, the shape of the bottle is the shape of the brand. For Pfizer, sales came in the shape of a little blue, diamond-shaped pill called Viagra. And Mac? Well, the graceful lines of Apple products and the famous just-bitten-into logo have infiltrated consumers’ lives to a tune unimaginable. meme also asks its clients to consider how a brand’s look can become a filter for every outward (and inward!) action it takes.
How your brand sounds actually helps communicate your brand’s personality. Take it away, and you lose a crucial connection point with your consumer. Yes, bad sounds can create a negative effect, but no sound can neutralize an otherwise brilliant marketing strategy. Three decades ago, the world utilized typewriters, and IBM was a leading manufacturer. When their new and improved model 6750 hit the shelves, the company was sure that the newest feature – a completely silent machine! – would impress all. In fact, quite the opposite occurred. Users wondered if the machine was even on...and they revolted! So IBM actually added an electronic sound to reproduce the functional noise they’d worked so hard to eliminate! So, the next time you hear the shutter click when you take that photo with your smart phone, fire up your PC and passively listen to the Microsoft jingle, or find yourself whistling a jingle, you’ll know the influence the sound of a brand has in your daily life. Bah-bum-bum-bum!
"Touch is the tool of connection; when all else fails, the skin can come to the rescue." Martin Lindstrom, Brand Sense: Sensory Secrets Behind the Stuff We Buy We innately develop physical memories during our lives. Due to self-awareness, we are one of most sophisticated mammals on the planet, and the sense of touch is an extremely powerful memory-stamping sense. Consider Helen Keller, who became deaf and blind through illness. The ornery child was dragged to the water pump by her teacher, Anne Sullivan, who held her hand under the stream while signing W-A-T-E-R into her palm. This marked the beginning of a tortuous, no-legendary journey that ultimately led to literacy and opened up a world of Braille and books that could be read by fingertips alone. In 1916 a designer from the Root Glass Company of Terre Haute, Indiana was asked to design a glass bottle. His instructions were straightforward: design a bottle whose pieces (even the shards!), when broken, would still be recognizable as part of the whole. He did as he was asked. The bottle he designed was the classic Coke bottle, one of the most famous glass icons ever. The bottle is still in service and still recognizable.
"Smell is a potent wizard that transports us across thousands of miles and all the years we have lived." Helen Keller The human nose can distinguish over 10,000 different odors, and it has a tremendous power to evoke memories and experiences. Just as your brand’s sight and sound needs to be clear and distinct, so does its smell. We’re not talking about assaulting your consumers with an aroma they can’t wait to lose. We’re talking about a subtle scent that in some cases is so fully integrated with the brand that you’d hardly notice it. A leading fragrance company, Cinescent (www.cinescent.com), gives marketers the opportunity to pump out their brands’ fragrance in German movie theaters while commercials for those same brands flash across the screen. One ad for Nivea showed a sun-drenched beach scene, with sunbathers lying on deck chairs and towels. Waves crashed. Seagulls sounded. At which point the scent of Nivea sun cream was infused into the cinema, along with the Nivea logo and a tagline, "Nivea. The Scent of Summer." According to the results of cinema exit polls, moviegoers displayed a startling 515 percent increase in their recall for the Nivea ad, compared with moviegoers who viewed the same ad minus the scent. Long story short, the sniffer shouldn’t be overlooked unless it’s on your own face.
Taste and smell are closely interlinked. We often eat with our noses, and taste without smell is virtually impossible. In most cases, we engage the taste sense with food products, but many brands have tapped this sense in subtle ways. For example, the chocolate chip cookie you receive upon check-in at every DoubleTree Hotel is a very calculated and smart move by the hotel chain to attach the sweet, seductive, safe smell of fresh baked goods to every experience you have with them, no matter the location. Newer properties actually have warming drawers behind the front desk! The tactic has become so successful that Googling the yummy DoubleTree gift will show you just how many consumers are working to mimic the recipe. Yes, bubble gum flavors help sell more toothpaste and cough syrup, but your brand doesn’t need to be a consumable to tackle its taste. In the end, taste can be an important addition to your brand’s personality too. Is your brand salty, sweet, sour, bitter, ore umami? Your answers should come to life in the flavors you choose to market your brand.
"...the ability to connect in more emotive and memorable ways holds great meaning for consumers and marketers. Particularly in this economic environment, any emotional edge that you can provide is important – and lasting." ~ Eric Brody, President, Trajectory
We are all intimately familiar with our senses – if not always fully aware of them. It’s only when one of them is missing that we realize how important they are. For some reason, though, the advertising and marketing industries communicate almost exclusively in a world consisting of only one, sometimes two, senses – the visual and the auditory. The fact is that a majority of the 25,000 stimuli all of us are exposed to every day are based on what we see and hear – but only rarely on what we smell, touch and taste. With this in mind, the meme Senses Methodology (mSM) allows us to gather and implement the most fundamentally important aspects of your brand "from the outside-in to the inside-out." This in-depth process is designed to uncover specific characteristics of your brand, and in so doing, create a unique sensory signature that only your brand owns. Together, we can then author and polish messages to your consumer base, employees, business partners, and other important stakeholders. We ultimately create a sensory experience by which your brand is undeniably recognized, and in so doing establish a platform off of which all communications can be written.
A brand is the perceived identity of and emotional connection with your company and its products and services. A brand identity must be consistent and constant to be effective. You want unified branding in everything you do, from your company logo to your annual report—otherwise, your employees and prospects get mixed or conflicting information.
Branding is about developing a customized, uniform image for your business—your brand—internally and externally. It attracts attention, tells your story, sets you apart from your competition, and makes it easy for them to buy. Successful brand marketing is a crucial factor in increasing initial and repeat sales.
Branding speeds up your success timeline by integrating many elements of your marketing and advertising at one time. Instead of writing your marketing plan one quarter and designing your logo the next, the meme agency works on them at the same time, as two elements of one big picture: your brand.
It used to be that all a business owner needed to be successful was a business card, a yellow pages ad, and a decent product or service. That won’t work anymore. Now you need a website, marketing collateral, brochures, and so much more.
The meme agency ensures that your message to prospects is consistent and clear. Part of the brand-building process we help with is crafting marketing and advertising strategies to entice clients to buy—not just once, but as often as possible. If we can create raving fans, your business will be successful beyond your wildest dreams.
If your brand identity isn’t strong and recognizable, there’s a disconnect between you and your audience. You’re sending the wrong message or sending too many jumbled messages. You want a brand image for your company that not only creates awareness but also encourages prospects to buy and cultivates their loyalty. The meme agency can do this for you in the quickest, most direct way possible. Branding is a strategic plan to tell your story to the world!
Your logo is just one piece of the puzzle that is your brand. Your logo is important, and it plays a significant role in your brand marketing because it’s the visual representation of your company. But it’s not your brand. Branding ties together all the elements of your marketing and advertising—including, but not limited to, your company logo.
We use a proprietary information extracting process called the meme Senses Methodology (mSM). The meme Senses Methodology is designed to take the marketing discovery, development and implementation process from the roots of psychological engagement. It’s a "science". We use the findings to develop your brands unique Sensory Signature and that Sensory Signature allows us to develop the ultimate Brand Standards document.
At the meme agency, we take the time to listen to you, and we want to hear it all—good and bad. We need to know everything about your company and your story in order to brand you properly. We don’t know what you want—you do, even though you may not realize it—until we delve into your story. Then, we narrow down what you need, create your vision, and deliver it to you. But you’re in charge.
Most big companies freshen up their brand image every 7–10 years, regardless of circumstances, by doing minor alterations. Changing fonts and color combinations or eliminating shapes can keep your company from looking obsolete. If your company has experienced a transformation such as a merger, a new company direction, or a company name change, you need to update your company’s brand identity.
Yes, you can. You would be surprised at our range of services and how affordable our packages are. When you’re molding something as important as your brand identity, you need to interview branding specialists to find the right person for you.
The meme agency needs to communicate your vision. The right person will listen, help you determine what is best for you, and get it right the first time—saving you money. Hiring Cheap Brands, Inc., is almost always a disappointment because they won’t listen, they can’t and don’t take the time to learn your story, and you end up on the revisions merry-go-round because they just don’t get you and your message.
A custom-designed corporate logo is central to your brand building. You want to set yourself apart, and a custom logo is one excellent way to do that. The last thing you want is someone else using your logo. Prospective clients need to take one look and know your corporate logo instantly. So yes, you absolutely, positively need a customized logo.
When you work with the meme agency, you can expect a partner in your success. We will talk about your company’s strengths, weaknesses, target audience, and goals. We’ll look at your current brand marketing and figure out what’s working, what’s not, and how to get on the right track. You won’t be lectured or ignored. On the contrary, you’ll be encouraged and treated as the brilliant entrepreneur you are. After all, you’ve come this far!
In broad terms, web development is the work done to create a website that will live online (on the world wide web) for users to access and interact with.
Depending on the type of website you need, various tasks are necessary. For most website development projects it requires, planning, design, content creation, engineering, systems administration, and project management as well as standard SEO and Analytics implementations. Some sites will also require API integrations or integrations with other 3rd party tools.
For ecommerce websites, you will need integrations with a cart, payment gateway, and even potentially a fulfillment provider.
The Meme team is a collection of extremely talented and seasoned professionals that are assembled specifically to fit each individual project. We have developed long term relationships over the years and have vetted who does what best. This keeps our budgets accurate, our overhead low, and allows us to attach the BEST skills required for every project we decide to take on.
Let’s amplify YOUR culture together!